Marketing your home is all about universal appeal, which means you’ve probably heard an abundance of advice imploring you to “de-personalize” your space and to paint in neutral colors. However, while following such guidance is important, there’s also something to be said for targeting large sections of the population who are in a position to buy.
Enter the Millennial—someone who reached adulthood around the year 2000, putting them in their early-to-mid thirties. While this generation may seem like a bit of a tough sell, especially since studies have shown that they’re much more open to the idea of choosing a lease over a mortgage, dismissing their purchase potential could be a costly mistake.
Plain and simple, many Millennials are looking to buy their first home, so if you’re looking to tap into their market, you’ll need to advertise, stage, and prep your home in a way that will appeal to their demographic.
HIGHLIGHT THE RIGHT FEATURES. While generations of years past may have fixed their sights on things like two-car garages and extra storage space, Millennials tend to favor homes with open floor plans, media rooms, hardwood floors, and granite countertops. By specifically marketing these features, chances are good that you’ll grab the attention of younger buyers.
MAKE YOUR NEIGHBORHOOD A SELLING POINT. For many Millennials, the neighborhood matters just as much as the home, so make a point to emphasize your close proximity to desirable locations such as malls, restaurants, major cities, and schools. Simply knowing that your house is located within a convenient location will increase its appeal and cast an otherwise unremarkable home in a new light.
GO GREEN. It’s no secret that younger generations tend to place more emphasis on being environmentally-conscious, so it shouldn’t be a surprise that this emphasis also comes into play when searching for the right house.
Most builders already use eco-friendly materials and products in newly built homes, but if your property is a bit older, you may want to consider making a few upgrades to stay competitive. Simply replacing single-pane windows with double-pane glass can go a long way, as can adding water efficient shower heads.
LESS CLUTTER, THINK CLEAN. While modern architecture tends to be popular with younger buyers, your house doesn’t need to have a minimalist design to maintain its appeal. Make a point to clear out your personal clutter and remind yourself that less is more. Your goal is to make your home appear as open and light as possible, so consider home staging that will create clean, crisp surroundings.
GET ONLINE. Younger buyers live in a technological world, so if you want your home to be seen, it needs to be there as well. Personal websites, Twitter, and Facebook are great places to advertise if you’re looking to increase exposure, so don’t be afraid to get online.
If you’d like to learn more about how to increase your home’s universal appeal for all ages, please feel free to contact me. I’d love to put a little money in your pocket!
Marie Dinsmore | The Dinsmore Team | www.DinsmoreTeam.com | 770-712-7789
